 | Category: | Books | | Genre: | Nonfiction | | Author: | Thomas L. Friedman |
On of the best books on Globalization economy
Friedman's thesis deals with a concept he calls flattening, whereby production is dominated by complex supply chains based on value-added services, with products in all industries being increasingly leveraged through competitive commoditization and the possibility of using labor and services in emerging markets like India and China. Friedman argues that this is a process by which individuals as well as companies become empowered. He describes how accelerated change is made possible through intersecting technologies and social protocols, such as cell phones, the Internet, and open source software. Friedman criticizes societies that resist these changes, arguing that the inevitability of global change forces all societies to either adapt to its forces or be left behind. He emphasizes the inevitability of a rapid pace of change and the extent to which emerging abilities of individuals and developing countries are creating many pressures on businesses and individuals in the United States, and he has special advice for Americans and for the developing world. The World is Flat was based on much of Friedman's personal research, travel, conversation, and reflection. In his characteristic style, he communicates his complex conceptual analysis of flattening to the public with personal anecdotes and opinions. 
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